Memorable Brands on Social & the Importance of a Social Strategy
If you’ve ever pondered which company boasts the best social media game, look no further. In this blog, we’ll delve into the world of the funniest, wildest, and most impactful social media channels, exploring why a robust social media strategy is pivotal for your business.
Memorable Social Brands
The first company that comes to my mind when I think of a business that does a great job running its social accounts is Duolingo. Duolingo is an educational technology company that makes language learning fun through its interactive learning app. In the past year, Duolingo saw a 62% increase in daily active users and a 44% increase in revenue.¹ How? Their secret lies in a social-first marketing strategy that goes beyond the conventional. Instead of bombarding users with calls to action or product pitches, Duolingo opts for a different route–one filled with content that delights, engages, and seamlessly taps into pop culture. From an appearance in this year’s Barbie movie to a presence at Taylor Swift’s Eras Tour, Duolingo proves you can build a brand without trying to sell anything explicitly.
There’s another popular brand on social media that utilizes a different approach. In the realm of cleaning supplies, Scrub Daddy has carved a unique space. With a cult following of over 3.8 million on TikTok alone, Scrub Daddy doesn’t shy away from pushing its products hard. Unlike Duolingo’s subtlety, Scrub Daddy employs humor and outrageousness to showcase its products. The brand consistently turns out videos featuring new launches, holiday-themed products, and more, often accompanied by a clear call to action. This contrasting approach proves that humor, directness, and relentless product promotion can also win hearts.
Shifting gears, the National Park Service takes a multi-platform approach that caters to diverse audiences’ preferences. They utilize their Facebook account to share recent updates, news releases, and live streams from the park. Instagram is reserved for daily inspirational posts and live stories. X (Twitter) is the place for the most up-to-date park information, like road closures and visitor information. LinkedIn is utilized for sharing information about working with the National Park Service, and they even share high-quality, full-resolution public domain images on their Flickr account. What sets them apart is the informative content and the tailored approach for different platforms. The National Park Service skillfully combines awe-inspiring visuals with a touch of humor, captivating audiences and fostering a community of park enthusiasts. They also do a funny job ensuring you know you can’t pet the fluffy cows (bison), no matter how friend-shaped they may be.
Surprisingly, even local police departments can excel at social media. The Bridgeville Police Department, nestled in a suburb of Pittsburgh, boasts one of the funniest Facebook accounts, accumulating a whopping 26,000 followers despite being a neighborhood of only 4,800 people. This small police department engages its audience with community updates, safety information, and the occasional humorous take on criminal behavior. The blend of dry humor and informative content has turned them into a local social media sensation.
Even in unlikely sectors, social media brilliance shines. The TSA, with its travel tips and dad jokes, creates an unexpected blend of humor and information. On the other end of the spectrum, Wendy’s Facebook account, resembling your grandma’s first foray into social media, is worth following for its quirky charm. These examples illustrate that even unconventional sources and strategies can thrive in the social media landscape.
Why a Good Social Strategy is Important
The omnipresence of social media in our lives is undeniable. Consumers, especially younger generations, rely on these platforms for information and trends. Social media isn’t just an option; it’s necessary for reaching and engaging with your audience. Each platform offers a unique opportunity to tailor content, providing a consistent brand message and allowing businesses to meet customers where they are.
However, navigating the social media landscape requires strategic thinking. The power to build or destroy reputations rests in the hands of your followers. While love can translate into engaged audiences, the era of cancel culture emphasizes the importance of handling social media with clear goals and defined approaches.
Beyond brand recognition, social media significantly influences customer relationships, revenues, and overall business performance. It’s not just about being present; it’s about having a voice, a strategy, and a unique presence. Sierra Experts understands the intricacies of social media and offers guidance to businesses looking to define their voice, connect with audiences, and harness the power of social media for growth. When you’re ready to start growing your online presence, give us a call to speak with our social media strategist and discover how we can take your brand to new heights.
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